About Us

ShineX Group was created to help service business owners start, grow, and improve their businesses with practical advice, experience-driven insights, and real-world strategies. We believe that success in the service industry doesn’t come from generic business advice or one-size-fits-all solutions—it comes from learning what works, applying proven methods, and making informed decisions.

Whether you’re launching a new business, refining your operations, or looking to scale, ShineX Group is here to provide education first. Through our podcast, free downloadable resources, and structured business tools, we break down the complexities of running a service business, making it easier for owners to take action and achieve long-term success.

At ShineX Group, we focus on giving service business owners access to clear, actionable guidance that helps them navigate challenges and build businesses that work.

We provide free educational content, industry insights, and hands-on tools to support business owners at every stage. Our podcast explores real-world business strategies, featuring discussions on pricing, marketing, client management, and operational efficiency. We also offer a growing collection of downloadable checklists, pricing calculators, and business templates designed to make decision-making easier.

Unlike traditional business coaching, we prioritize learning and self-sufficiency over upselling expensive programs. Our goal is to empower business owners with the knowledge they need to run their businesses effectively.

For those looking for more personalized guidance, we offer one-on-one consulting to help refine business strategies, improve operations, and solve specific challenges. Consulting is available as an optional next step for those who want additional support beyond our free resources.

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ShineX Group is built for service-based business owners who want to work smarter, improve their operations, and build a business they can rely on. Our guidance is especially relevant for those in:

Domestic and commercial cleaning, property management services, plumbing and electrical businesses, construction and renovation, landscaping and gardening, appliance installation and repair, pest control, carpet cleaning, mechanical repairs, and handyman services.

If your business provides a service and you want practical advice, strategies, and tools to make it better, ShineX Group is here to support you.

We offer a variety of free and structured resources to help business owners improve their operations and increase profitability.

Our podcast provides business owners with real insights and experience-backed strategies on topics such as pricing, client acquisition, service efficiency, and business growth. Each episode breaks down the challenges and opportunities that service businesses face, giving listeners practical advice they can use right away.

Our free resources include business checklists, pricing calculators, marketing guides, and operational templates that help business owners take the right steps toward success. We continuously add new tools to make running a service business more structured, efficient, and profitable.

For those who want one-on-one guidance, we offer consulting to help service business owners refine their pricing strategies, improve their marketing approach, and develop better business systems. Consulting is available as an optional service for business owners looking for more tailored advice.

At ShineX Group, we are committed to providing honest, real-world guidance that helps business owners succeed on their own terms. We are not here to sell courses or push consulting as the only path forward. Instead, we focus on giving business owners the knowledge, tools, and confidence to make the best decisions for their businesses.

If you are looking for practical, experience-driven advice without the hype, ShineX Group is here to help. Whether you’re listening to the podcast, downloading a resource, or exploring a strategy for your business, you’ll find straightforward guidance designed to help you succeed.

At the heart of our journey is a passion for cleaning and a belief in the power of small business. Over 15 years ago, I took my first steps into the cleaning industry with nothing more than a desire to be my own boss and a willingness to learn. With no prior experience in running a business and only a background in retail and hospitality, I started a domestic house cleaning business at the age of 19.

From those early days of knocking on doors and delivering flyers, the road to success has been paved with hard work, determination, and a relentless pursuit of excellence. My very first client, who I still remember fondly, was the spark that ignited my love for providing a quality service and taking pride in the work I was doing. For five years, I honed my skills, built a team, and learned valuable lessons along the way.

It was during this time that I stumbled upon a niche that would change the course of my career—oven cleaning. What started as a reluctant addition to my services soon became a specialised craft that I perfected. Through trial and error, research, and innovation, I developed an eco-friendly oven cleaning process that not only restored ovens to a brand new condition but also delighted my clients.

As my passion for this specialised service grew, so did the business. Shine Oven & BBQ Cleaning was born, and with it, a new chapter in my entrepreneurial journey. By 2017, I had fully transitioned from house cleaning to focus solely on ovens and BBQs. The business flourished, and with the support of a dedicated team, we expanded our services, bringing on board talented individuals who shared the same commitment to customer satisfaction.

Today, our business generates a healthy income, and carries the weight of over 300 five-star reviews across multiple platforms. We’ve been finalists in the National Australian Small Business Awards for three years running— along with being the best cleaning service in New South Wales on Product Review. This is a testament to the hard work and dedication of our team and the smooth operations of the business.

But our story isn’t just about numbers or accolades; it’s about the journey. It’s about overcoming challenges, learning from mistakes, and always striving to do better. It’s about the countless hours spent perfecting a service that we are proud to offer to our clients.

With over 15 years of experience and three successful businesses under our belt, we understand the unique challenges that come with starting and growing a successful and profitable business. Whether you’re struggling with day-to-day operations, looking to refine your services, or seeking guidance on how to scale, we’re here to offer the insights and strategies that have worked for us.

Why should you work with us? Because we’ve been where you are. We know the sleepless nights, the trial and error, and the satisfaction of seeing your hard work pay off. Our approach is hands-on and personalised—we don’t just offer advice, we work alongside you to ensure your business thrives. We believe in empowering other business owners to achieve their goals, and we’re committed to helping you navigate the path to success with confidence and clarity.

At the end of the day, your success is our success. We’re not just consultants; we’re partners in your journey. Let us help you take your business to the next level and achieve the kind of success you’ve always dreamed of.

All of our sessions are based off a flat rate. We aren’t in the business of locking you into contracts for a high monthly fee. Everyone needs some help in business and sometimes your network might not feature people who carry this experience or can provide that guidance. We want to sit down, have a chat and see where we can help.